A luxury jewellery store
that converts 24% better.
- Industry
- Gold and jewellery
- What we did
- UX, design and full-stack build
- Built with
- Nuxt.js · Laravel
- Connected to
- ERP · four ways to pay

Results
What changed,
in their numbers.
24%Higher conversion rate
Under 2sPage load, even with high-resolution product images
100%ERP and payment systems connected
The problem
A luxury brand on an ordinary store.
Al Romaizan’s online store didn’t match the brand. It was slow with high-resolution product images, finding products felt dated, and the backend couldn’t support what the business wanted next: live gold prices, a loyalty programme, campaign landing pages and more ways to pay.
What we built
A new store, front to back.
- A luxury-first redesign, built around finding the right piece.
- A Nuxt.js front end, tuned for speed on mobile.
- A custom Laravel backend, connected to the ERP.
- A live gold price tracker.
- Apple Pay, Amazon Pay, Tabby and card payments, plus WhatsApp.
What it runs on
Connected to how they already sell.
What we run now
We still run it.
We look after the platform every month: maintenance, SEO and PR, under an ongoing retainer.
The work



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