Design and buildEcommerce

A luxury jewellery store
that converts 24% better.

Al Romaizan · Gold and jewellery retailer · UAE

Industry
Gold and jewellery
What we did
UX, design and full-stack build
Built with
Nuxt.js · Laravel
Connected to
ERP · four ways to pay
The Al Romaizan homepage, with featured collections
Results

What changed,
in their numbers.

24%Higher conversion rate
Under 2sPage load, even with high-resolution product images
100%ERP and payment systems connected
The problem

A luxury brand on an ordinary store.

Al Romaizan’s online store didn’t match the brand. It was slow with high-resolution product images, finding products felt dated, and the backend couldn’t support what the business wanted next: live gold prices, a loyalty programme, campaign landing pages and more ways to pay.

What we built

A new store, front to back.

  1. A luxury-first redesign, built around finding the right piece.
  2. A Nuxt.js front end, tuned for speed on mobile.
  3. A custom Laravel backend, connected to the ERP.
  4. A live gold price tracker.
  5. Apple Pay, Amazon Pay, Tabby and card payments, plus WhatsApp.
What it runs on

Connected to how they already sell.

ERPApple PayAmazon PayTabbyPayment gatewayWhatsAppNuxt.jsLaravel
What we run now

We still run it.

We look after the platform every month: maintenance, SEO and PR, under an ongoing retainer.

The work
A collection page with product filters
The app download banner and site footer
A seasonal campaign banner
Start here

Show us
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Prototype
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