Real Estate Design + Dev

30% Increase
Property Inquiries

45%

increase in qualified property leads

2x

faster lead routing to agents

30%

increase in property inquiry submissions

The Background

The Real Property Experts is a UAE-based real estate brokerage working closely with developers to market and sell residential properties and new developments. As the company expanded its portfolio and partnerships with developers, it needed a modern digital platform that could showcase properties effectively while also helping the team manage and qualify incoming leads more efficiently.

The Problem

Their previous website functioned mainly as a brochure and lacked the ability to properly support the sales process. Leads coming through the site required manual routing to agents, making follow-ups slower and opportunities harder to manage. Additionally, potential buyers lacked helpful tools like mortgage estimators that could assist them in making more informed decisions while browsing properties.

The Approach

Inneraktive worked closely with the TRPE team to understand how their sales pipeline worked and how leads were currently being handled internally. We mapped the full lead journey from property discovery to agent follow-up, ensuring the new platform would not only showcase listings but also actively support the brokerage’s sales workflow.

Like what you see?

Find out what’s holding you back—no strings attached.

Schedule a Free Conversation

The Solution

We designed and developed a custom real estate marketing platform that combined property discovery with automated lead qualification and routing.

Key platform capabilities included:

Integration with the company’s property management system and CRM
A custom mortgage calculator built into each property listing
Automated lead routing to the most relevant agent based on the inquiry
Property-to-lead matchmaking logic to recommend suitable listings

“By combining a property discovery experience with automated lead routing, we helped transform the website into a real lead generation engine for the brokerage.”