Designed a Service Catalgoue Website in 8 weeks
for a UAE Government Entity
42%
faster design-to-dev
2x
uptake in services
6 weeks
time to dev handover
The Background
The Department of Finance required a centralized digital experience that would allow internal employees to discover and request services more efficiently. With multiple departments offering various services, there was a need to simplify access, improve transparency, and create a structured journey that could scale across the organization.
The Problem
Internal service requests were handled through fragmented processes, manual communication, and inconsistent documentation. Employees often struggled to identify the correct service, understand requirements, or follow a clear submission process. This led to delays, increased back-and-forth communication, and unnecessary manual involvement from internal teams.
The Approach
We approached the project from a structural UX perspective. Before focusing on interface design, we redefined how services should be categorized, accessed, and requested. Through stakeholder workshops and journey mapping, we created a simplified navigation logic that reduced friction while maintaining compliance and institutional clarity.
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The Solution
We designed a structured Service Catalogue journey that centralized service access and guided employees through clear, step-by-step request flows. The experience was built to improve usability while supporting operational efficiency behind the scenes.
Key components included:
- Restructured service taxonomy and categorization
- Intuitive service discovery and filtering interface
- Guided digital request submission flows
- High-fidelity UI aligned with government branding standards
Our focus was to transform fragmented internal processes into a clear, scalable system that employees could navigate with confidence.
The Result
- Improved visibility of services across departments
- Reduced reliance on manual email workflows
- More structured and consistent internal processes
- Scalable UX foundation for future digital initiatives
“The redesigned journey streamlined our internal request process and reduced unnecessary back-and-forth communication.”
Inal AlSharaa
Director, IT Support at Department of Finance
